'AMP UP Before You Score': Pepsi Apologizes For App That Helps Guys Score Chicks, Brag About It (UPDATED, VIDEO)

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Pepsi has just come out with an iPhone app called "AMP UP Before You Score" that offers to help guys "get lucky" with 24 different "types" of women -- and then brag about it.

For each type of girl, a guy can get a crib sheet of info, pickup lines, and more to help him "know what makes her tick before you open your mouth, so she'll like what she hears when you do," according to the iTunes description.

UPDATE: Following the outpouring of criticism that greeted the release of the app, Pepsi and AMP offered an apology over Twitter to irate consumers. AMPwhatsnext wrote:

Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it’s in bad taste & appreciate your feedback. #pepsifail

(Read more about Pepsi's apology below)

The "AMP UP Before Your Score" app, which was released to promote Pepsi's AMP energy drink, presents hopeful guys with cartoon drawings of each of the female "types."

Among the 24 types, there's the "Rebound Girl" who's got mascara tear-tracks and clutches a a carton of ice cream, the "Aspiring Actress" who's dressed like a waitress, the "Artist" who's pictured chewing on a paintbrush, and 21 more, including "Married," "Twins," "Women's Studies Major," "Cougar," and "Foreign Exchange Student."

PC Magazine explains:

Click on a type, and the app will provide you with "lines" intended to help you score, along with a crib sheet of sorts to dupe the woman into thinking you share her interests. The "punk girl" type will take you to a Wikipedia entry about punk, the "treehugger" type will provide you with your fake carbon footprint number or a tutorial on how to be a hippie.

According to its description on the iTunes store, not only does the app promise to be a "roadmap to success with your favorite kinds of women," it also lets guys create "Brag Lists" of girls they've gotten "lucky" with ("include a name, date and whatever details you remember") and encourages them to "flaunt" conquests and share details of the hook up with their friends:

"You got it? Flaunt it. Keep your buddies in the loop on email, Facebook or Twitter."

Reviewers' reactions to the app were mixed on iTunes. One (Deadpanwalking) raved,

My girlfriend just left me... Because this app is so cool! I'm typing this from the bottom of a pile of Dallas cowboy cheerleaders, I can't breath [sic], and I don't even care! And why should I? Believer, this app will change your life in ways that will lead to you traveling with extra underwear. Trust me, I've been there!

Another user (Raven Zachary) wrote,

Dear Pepsico, your iPhone app, AMP UP Before You Score, is offensive and is a great new case study for branded apps gone wrong.

Twitter users have railed against Pepsi (and AMP) for the app. Some of the reactions, which can be followed at #pepsifail:

@summertweet IF?? Didn't pull app, did they? @mashable Pepsi& We Apologize IF Our App Was In Bad Taste

@StayVertical Does Pepsi's new iPhone app for AMP mean Pepsi is ok with denigrating women? "before you score" sexism is alive and well at #pepsifail

@prudencebrady @pepsi I don't even drink sodas, but today I will buy a @CocaCola product #pepsifail

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Comments

[funkadelic83]

05:53 PM on 10/25/2009

I don't see what the big deal is. It's supposed to be a fun and funny application. If you don't like it, so what? Don't use it and move on with life. Why is everyone pretending to be so offended?

People act like Pepsi is giving out free rape kits with the purchase of a 2 liter.

[vjr]

11:14 AM on 10/18/2009

What's next? a racial profiling app?

[TchoupitoulasCanal]

03:00 AM on 10/15/2009

I'm sorry...was one of those 'types' a married woman? Pepsi is now trying to help men pick up married women?

Keepin' it classy!

[carol90403]

12:15 AM on 10/15/2009

It's one thing to have an app like this for play on your own iphone, that affects no one else. But it's downright creepy that they would encourage men to actually go online and embarrass or violate someone else's privacy by 'bragging' about what they do with a woman.

I doubt anyone actually 'scores' with this, but it's irresponsible for them to encourage a public action that would reveal someone's name, identity, or other information about them on social networking sites. There's enough identity theft, harrassment, and other types of threats online without Pepsi Cola encouraging this type of action.

And on the heels of the shooting by the 'pickup' guy George Sodini, [who probably would have been an avid customer of the app] it's really somewhat odd and creepy to have something like this. Whoever thought this up didn't think through all the implications.

[the cheese]

06:28 PM on 10/14/2009

Pepsi's motives are more sinister than first thought... http://bit.ly/18hSLK

[jackieprincey]

06:36 AM on 10/14/2009

This is a great example of what NOT to do!

I actually think it's a cute idea, but goes horribly wrong as Pepsi attempts to tie in social media, encouraging men to “share” their triumphs with each other on their social networking sites.

Also interesting that they divided women into 24 categories… I can think of one category in specific for the guy who came up with this…

I've posted more about the app here: http://bit.ly/yX1gb

Cheers,
Jackie

[BannedInBoston]

09:42 PM on 10/12/2009

If you're a guy (or a woman, for that matter) who wants to meet women, take up astrology. Some 70% of astrologers are women and half the remaining men are gay males. So there you go, guys, the secret's out!

[BannedInBoston]

09:36 PM on 10/12/2009

Tastelessness that beats the others cold, Pepsi pours it on....

[BannedInBoston]

09:29 PM on 10/12/2009

A "cougar" is an older woman looking for a younger man? (What's the reverse called, hee, hee....)

[StarDagger]

10:19 PM on 10/12/2009

Normal. No guy wants to go out with a woman over 35 (or LOOKS over 35, kudos to those women who look 32 when they are 52!).

We want to dazzle young women with our skills in bed can to afford taking them out and maybe even putting them up in a nice apartment so they do not have to work so hard, and have more time to work out and look beautiful.

[topachic25]

10:58 PM on 10/12/2009

Polanski...

[StarDagger]

11:54 PM on 10/12/2009

Thanks for the compliment! Comparing me to a seasoned director who has helmed some the hollywoods best films is high praise, thanks, and fan me if you like me that much!

[topachic25]

08:06 PM on 10/12/2009

I downloaded the app to take a look for myself. I guess they think they have women figured out. That is if you fit into one of their neat little cliches. I especially found it humorous that the "Married" option has a link for hotels in your area based on your location. I guess being a woman I could be offended, but I'm not. I am actually amused. Amused at the lengths that a company will go to entice you to consume their product and couple that with tips to get laid. Almost as if they will go hand in hand. Drink our product +Say these things = The Kitty Purring

Woman,keep crying foul... because you know that you have to "play the part" of the marginalized sex. Getting boob jobs, wearing stripper clothes and shoes, bathing in perfume, caking on the makeup, drinking yourself into a stupor,and throwing yourself at men at the bar.....that's all fine? But god forbid a humorous app. Ladies, it's time to get real and honest with yourself. Just laugh at this for what it is.

[hottingers]

07:14 PM on 10/12/2009

Back in the 80's you could always get more girls with coke.

[BannedInBoston]

09:32 PM on 10/12/2009

I think that may still be the case, lol. (Depends on the quality of the _blow....)

[Freedom of Logic]

06:24 PM on 10/12/2009

This is stupid...unless this feeds directly into your skull on the fly you are screwed. Are you going to put the girl on hold to look through your app? There is no pause in life.

"Wait, hold on....let me look through my nerd pick up app so I know what to say next!"

[hopefull2008]

06:01 PM on 10/12/2009

This is so awesome .... . I'm going to ask my Mom if she will buy me one of these phones. My friends would think this was so cool. I hear that they only cost about a hundred dollars. She can afford that.

[moodyring]

05:59 PM on 10/12/2009

i kinda wish companies would really consider what they put out ahead of time so they don't have to recall them and apologize.

nonetheless, while this is tasteless, i'm not really offended by it. i guess that's because so much is tasteless. :-p

[Zen0469]

05:27 PM on 10/12/2009

Does anybody actually download this cr*p?

[BannedInBoston]

09:44 PM on 10/12/2009

Heh. If you're that unsure of yourself, the Pepsi app probably won't help much.