Megan Fox Getting Millions For Underwear Ads

LOS ANGELES — Confirming that endorsement deals still have cachet in a recession, "Transformers" star Megan Fox is pulling down a seven-figure payday to model Armani underwear and jeans.

The 23-year-old will be the new face of Emporio Armani Underwear and Armani Jeans in 2010, the Milan-based fashion house announced Wednesday.

Most endorsement deals pay celebrities from $500,000 to $2 million for an ad campaign that runs a year, and Fox will make toward the high end of the range, a person familiar with the deal told The Associated Press. This person was not authorized to comment publicly and spoke on condition of anonymity.

The actress' publicity team, managers and agents approached Armani several times over the years to build the relationship. She wore Armani outfits at red carpet events and met designer Giorgio Armani at an Armani Prive fashion show in Paris this year.

With Victoria Beckham's contract expiring and "Transformers: Revenge of the Fallen" ballooning past $800 million in worldwide box office, a deal finally clicked. Fox also plays a possessed cheerleader in "Jennifer's Body," which launched in theaters last month.

Overall advertising spending is down, but brands continue to pay for endorsement deals with celebrities, said Carol Goll, head of global branded entertainment for International Creative Management, the Hollywood talent agency that represented Fox in the Armani deal.

"There's a lot of interest in celebrity spokespeople," Goll said. "We haven't seen a decline in that."

The agency recently also signed major deals for clients Beyonce, with General Mills Inc., and Ellen DeGeneres with Cover Girl.

Comments

[gayleg]

She'd look gorgeous in a potato sack.

[noweknow]

Only if she's selling.

[bravas]

She was so hot in Two and a Half Men: http://www.actressscene.com/2009/06/megan-fox-in-two-and-half-men.html

[LMPE]

Too bad that we've never gotten to see Barbara Eden in her underwear.

[ThermoChemist]

As per a Huffington Post article a few months ago:

Top Ten Unconventional Indicators Of The Recession
http://www.huffingtonpost.com/2009/08/05/top-ten-unconventional-in_n_252259.html?slidenumber=9#slide_image

"In a scramble to track the economy's health, economists and financiers aren't just looking at traditional leading economic indicators -- many are also keeping a close eye on more quirky tell-tale signs. During his time as chairman of the U.S. Federal Reserve, Alan Greenspan famously looked toward male underwear sales, reasoning that sales for such a basic necessity would remain relatively flat unless people began to seriously count their pennies.

Other widespread -- if somewhat unscientific -- indicators of a recession include sales for movie tickets, neckties, lipstick and a host of trends that reflect how much time people are spending at home instead of out at a bar or restaurant. The top ten unconventional economic indicators in the slideshow below all point toward a deepening recession, but keep your eye on them for signs of better times."

+++++

Is the fact that a company is willing to pay someone MILLIONS (during a recession) for underwear ads of ANY significance..???

[olddognewtrick]

Not sure if sales are all that good? Saw some half off...

[noweknow]

Why does Megan Fox stick out her tongue like that? So people can see she has STD and herpes?

[ThermoChemist]

Must be some new Hollywood trend..?

Red Carpet Rewind: Tongue-tied celebrities
http://www.zap2it.com/news/custom/photogallery/celebrities/la-et-rcr-celebrity-tongues-pictures,0,5249928.photogallery

Female celebs have also been pictured "licking things", specifically Hayden Panettiere and Miley Cyrus..! [Unknown how/why it started]

-- Hayden Panettiere Likes to Lick Things
http://www.beyondhollywood.com/gallery/hayden-panettiere-likes-to-lick-things/
http://pointlessbanter.net/2008/03/18/hayden-panettiere-likes-to-lick-things-an-in-depth-analysis/

"Young Miss Hayden Panettiere apparently has a tongue fetish. Or to be more precise, a licking things with her tongue fetish. I think that’s the only conclusion you can come up with after seeing these very candid shots of the “Heroes” star going around town licking, well, just about anything and everything that doesn’t need licking."

-- Miley Cyrus Licks a Lot
http://justjared.buzznet.com/2008/07/16/miley-cyrus-santa-monica-pier/

[D Right One]

Well, I'd rather see her in her undies than in anymore Transformer movies!

[Okieborn]

Hey Megan if your getting millions weraring underware jut think of the millions you would make by NOT wearing them !!

[sufi66]

Why the surprise? It's the oldest profession.

[Deadra Martin]

do we need celebs to know we need to buy underwear?

[aero56]

Do we need anyone to make a seven figure salary for modeling underwear?? Come on people. This is part of the problem with our economy. She gets that, and people on social security aren't going to get a COL raise. It's sickening.

[Deadra Martin]

totally agree with you

[sufi66]

As long as we have capitalism, then why be shocked that things and people are bought by the highest bidder?

Morality has little to do with it, as long as one can look in the mirror every morning without throwing up. This woman probably does little else but look in the mirror, and who can begrudge her a chance to become independently wealthy without doing anything to earn it?

It's like winning the lottery.

[susiesorority]

I don't know who she is...and I don't care.

[Madmac]

and ain't got the badonkadonk to fill out either. Must be nice

[w0rld0fw0rcraft]

one word: amy winehouse

[GoDogGo]

One, eh?

[ThermoChemist]

: )

Reminds me of a Dubya quote:

"ONE word sums up probably the responsibility of any Governor, and that ONE word is 'To Be Prepared'."

[noweknow]

But she's driving around town without undies. Ironic, isn't it?

[beauwulff]

Just imagine what she'd get for her actual underwear.

[puddinpop]

Ah, man! I wish I can get a gig like that. An easy two mil to lay around in scivvies. Sweet!