The Entertainment Industry Foundation (EIF), a Hollywood charitable organization, has helped to organize a push in the television industry to encourage volunteerism among the citizenry. The support for volunteerism will be spread across 60 shows, and in some cases woven into the plot lines.
Enter Glenn Beck, who reads in this yet another conspiracy theory that President Obama is using Hollywood in an attempt to turn American in a communist nation: "Well, this is fantastic. It's almost like we're living in Mao's China right now."
Beck seems worried that by encouraging more volunteerism we're creating a problem, or a crisis, that will be exploited later, but it is difficult to follow the logic. Basically, Beck's main point is that President Obama and Hollywood and the media are colluding to control your lives by promoting more community service and civic participation:
Celebrities are coming together to make it cool to volunteer. Disney gives you a free day at the park. This is all fine, but doesn't it seem a little bit convenient that all of this comes out now at the same time the Obama administration is calling for it? Obama controls the message through the media he holds in his pocket. Or in his little hand. And soon if you disobey, he'll just go [Beck slaps his hand]. Now the message will be embedded in television shows. Isn't this great? Aren't you proud of what we're doing? Oh, this certainly is change.