Huffpost Media

TV Networks Promoting Volunteerism In Shows This Week

Posted: Updated:

One of the continuing story lines on NBC's "Parks and Recreation" has been an effort by Amy Poehler's character to convert an abandoned construction pit into a park. This week, her dream is fulfilled with an assist from a real-life organization called KaBOOM!, which provides volunteers to build the park and a playground.

The plot twist isn't just for comic effect. It's part of an unprecedented campaign to encourage volunteering called "I Participate" coordinated by the Entertainment Industry Foundation, a charity made up of representatives from all facets of show business.

Read the whole story at Hollywood Reporter