First Posted: 03/18/10 06:12 AM ET   Updated: 05/25/11 03:25 PM ET

Despite the wintry chill, it really was a dog day afternoon on Sunday when the 5th Annual Times Square Dog Day Masquerade was held in, well, Times Square.

Aside from general furry fun, the canine costume contest helped raise awareness for Animal Haven's Adopt-a-Pet program.

Check out photos of the pooches below, and choose your favorite!

Petey the Yorkshire Terrier dressed as 'The Witch from Wicked'.
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Filed by David Weiner  |