Pepsi may have received some unintentional branding boost last week when a Flint, Michigan man used a soda bottle to ward off an attacker. Pat Gillespie was unloading groceries from his car at his home on Thursday when he was approached by a man who attempted to mug him at gunpoint. But instead of emptying his pockets, Gillespie, 77, beat up his attacker -- with a 2-liter bottle of Pepsi.
Even after the gunman shot him in the groin, Gillespie kept on with his assault, and the gunman and his accomplice eventually fled.
Gillespie explained his reaction as "instinct." "I don't like people trying to take my stuff. I'm not a fighter but I don't need any b.s. from anybody," he said.
(Read ABC's entire story here.)
WATCH Gillespie recount the attempted mugging: