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Southwest Airlines' Denver Expansion Continues With Sponsorship Of Denver Nuggets

First Posted: 03/18/10 06:12 AM ET Updated: 05/25/11 03:30 PM ET

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Just days after Southwest Airlines CEO Gary Kelly declared that his airline would "continue to grow" in Denver despite failing to acquire Denver-based Frontier airlines, Southwest announced Wednesday that it would renew its sponsorship of the Denver Nuggets.

From the AP:

DALLAS (AP) -- Southwest Airlines Co. says it signed a two-year deal to extend its sponsorship of the NBA Denver Nuggets.

Financial terms were not disclosed.

The airline, a regular advertiser on sports TV programming, said the agreement includes arena signs and halftime promotions during Nuggets home games. The airline became a sponsor last year.

Last week, the airline announced plans for additional flights to and from Denver next year.

Denver-based frontier airlines, widely though to be Southwest's primary competition in the market, dropped their sponsorship of the Nuggets in December of 2008 after declaring bankruptcy.


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Filed by Ethan Axelrod  |