Amazon Wal-Mart Price War: Who's The Battle Really Against?

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First Posted: 11- 2-09 12:26 PM   |   Updated: 11- 2-09 12:37 PM

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Read More: Amazon, Amazon Vs. Wal-Mart, Amazon Wal-Mart, Amazon Walmart, Amazon.Com, American Airlines, Bestseller Price Wars, Bestsellers, Book Price Wars, Book Pricing, Books, Dan Brown, Going Rogue, John Grisham, Price Wars, Sarah Palin, Sarah Palin Book, Sears, Target, The Lost Symbol, Walmart, Books News
Wal Mart

The New Yorker:

Amazon and Wal-Mart hardly seem reckless, though. So why did they go to war? The answer is that they didn't, really. Sure, Wal-Mart is making a statement that it's a player in the online world, but the real goal of this conflict isn't to lure readers away from Amazon, and it isn't to get people to buy one of those ten books.

Read the whole story: The New Yorker

Amazon and Wal-Mart hardly seem reckless, though. So why did they go to war? The answer is that they didn't, really. Sure, Wal-Mart is making a statement that it's a player in the online world, but th...
Amazon and Wal-Mart hardly seem reckless, though. So why did they go to war? The answer is that they didn't, really. Sure, Wal-Mart is making a statement that it's a player in the online world, but th...
Related News On Huffington Post:
 

Read more from Huffington Post bloggers:
William Petrocelli

William Petrocelli: Not a Simple Price War -- It's a Fight Over What You Get to Read

What looks like a simple price war between Amazon, Target, and Walmart over a handful of bestsellers is symptomatic of a much deeper problem in the book business.
Steve Ross

Steve Ross: Wal-Mart: "If There's Going to be a Wal-Mart of the Web, It Can Be Amazon"

Where will this pricing war end? Is it in anyone's interests besides the consumers? At what price should inexpensive hardcovers reasonably come -- at the expense of the author's income?
Bruce Harris

Bruce Harris: Predators in the Book Biz

The pre-printed price, establishing the value of a book, is the temptress that has seduced the biggest merchants in the country to go for each other's jugular.

Filed by Jessie Kunhardt  |  Report Corrections
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