<i>Mad Men</I>'s Take On London Fog Infuriates One Real Adman

Mad Men Rewrites History And One Adman Isn't Happy

London Fog was not a tired, 40-year-old brand at the time, as it was launched in 1954 when it changed from Londontown Clothes, a Baltimore men's clothing manufacturer, to its current brand title and rainwear emphasis. Gilbert Advertising handled the brand through the '60s and built a body of work that was acclaimed for its creative brilliance and brand dominance.

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