Australians Vote To Change Vegemite Product Name

nytimes.com:

It all began in July when jars of caramel-brown Vegemite mixed with cream cheese began appearing on supermarket shelves with brightly colored labels inviting consumers to "Name Me." After weeks of secrecy, during which the company sold more than 3 million jars of the new product to a population of just 22 million people, Kraft took an expensive advertising slot during a nationally televised Australian-rules football final Sept. 26 to announce its winner: Vegemite iSnack 2.0.

The reaction was fierce.

Read the whole story: nytimes.com

Comments

[philosopherkingtomas]

call it "NICOLE KIDMAN SPREAD"

[factotem]

How about "I can't believe it's not vegemite (anymore)"

[loki]

Oh geeeze. I lived in Australia for a while. I was married to an Australian for a while, Ive eaten Vegemite, so I can say I have some expertise in this matter. If I had to compare it to something people might be familiar with here in the United States , it would be a product called BJ's Catfish Bait. And I can also tell you it works very good for catfish too. I tried that ! Its the most disgusting stuff Ive ever eaten. Even my no Ex wife from Australia admitted that after she had not eaten it for a while , she found it disgusting. If you grew up with it and eat it a couple times a week, I guess your tolerable is up and its tolerable. But if you havent, you may never take more than one bite, if you can get past the smell.

[nexxtep54]

Vegeflea ? Vege-tic? Gear grease ?

[totalliberal]

How about 'Maggot Droppings'.

[philosopherkingtomas]

call it "BABY CRAP"

[Ricardo01]

How about "Tastelikecrap"?

[unitron]

So the real motive was to make "New Coke" look like a brilliant idea by comparison?

What's next? Trying to improve Rolls-Royce sales by changing the name?

[jsarets]

That's sort of what Volkswagen when it bought Rolls-Royce, resurrecting the Bentley brand to sell super-luxury sedans to a younger market that didn't care for the stuffiness of the Rolls brand.

[Fabini]

Say it ain't so! I demand the United Nations immediately legislate World Law to never change the name of my beloved Vegemite,
However, if it must be changed, SuperVegem­itieFantas­tic is okay.

[BuffettBIllionaireNextDo]

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