MEDIA

Bloomberg L.P.: The Business Media Underdog Turned Growing Empire

03/18/2010 05:12 am ET | Updated May 25, 2011

After years of being an underdog pushing its troops to be better and faster, Bloomberg now has an upper hand. Publishing giants like Condé Nast, Time Inc. and The New York Times, with their veteran scribes and rich histories, have laid off people and scaled back. Bloomberg may lack the pedigree and gloss of some of its rivals, but it has one thing they don't right now: money to throw around.

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