he World Food Programme, facing a major funding shortfall as donor governments are hit by the financial crisis, is appealing directly to one billion individuals to give small amounts of cash to beat hunger.
Josette Sheeran, head of the U.N. food aid body, said the aim of the Internet appeal, launched on Saturday, was to get people in wealthy nations to give just 1 euro ($1.50) a week, which would be enough to end hunger for another billion people in the developing world.
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