The latest semi-scandal involves a television ad in the UK for L'Oreal Elvive Full Restore 5 hair care line (not available in the US). The ad (watch it above) features singer Cheryl Cole praising the collection for making her chestnut locks "full of life, replenished with healthy shine."
There's just one problem. Cole is wearing hair extensions -- and people are angry about it. The London Times reports that Cole has been not-so-secretly sporting extensions for several years now and they are a part of her look, but that hasn't stopped viewers from expressing their outrage.