NBC had a little extra to be thankful for this year: the Macy's Thanksgiving Day Parade saw its highest ratings in three years.
The parade, broadcast on NBC, drew a 12.7 rating and 27 share in the overnight ratings — meaning 27% of all TVs tuned in on Thanksgiving morning were watching the parade. Those are the highest ratings since 2006, and they represent a 2% increase over last year's ratings.
NBC Research estimates that 45.8 million viewers watched all or some of the three-hour parade.
National ratings, viewer averages and demographics will be available on December 4.
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