03/18/2010 05:12 am ET Updated May 25, 2011

Amazon Video On Demand: Buy A DVD, Watch The Movie In Minutes just launched a promotion dubbed Disc+ On Demand that may well be the start to the industry's first major multi-platform retail experience. Customers who buy select movies on DVD or Blu-ray will be offered the chance to instantly watch their purchase through Amazon's Video On Demand service. Movies available for the promotion can either be streamed through or downloaded to a PC or TiVo.