TECH
03/18/2010 05:12 am ET Updated May 25, 2011

Amazon Video On Demand: Buy A DVD, Watch The Movie In Minutes

Amazon.com just launched a promotion dubbed Disc+ On Demand that may well be the start to the industry's first major multi-platform retail experience. Customers who buy select movies on DVD or Blu-ray will be offered the chance to instantly watch their purchase through Amazon's Video On Demand service. Movies available for the promotion can either be streamed through Amazon.com or downloaded to a PC or TiVo.

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