PBS Ratings: Public Broadcaster Signs Up For Nielsen For First Time

03/18/2010 05:12 am ET | Updated May 25, 2011

PBS is now rated.

The public broadcaster will announce on Monday that, for the first time, it has subscribed to full-time television ratings from the Nielsen Company. The subscription provides PBS sponsors with detailed information about the audiences for "Antiques Roadshow," "Frontline," "Sesame Street" and dozens of other programs.

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