03/18/2010 05:12 am ET | Updated May 25, 2011

Golden Globes Eye Ratings Rise On Ricky Gervais

Even so, this year's efforts to lure more eyeballs to the Globes include cramming even more stars into the ballroom of the Beverly Hilton hotel; hiring a host -- the British actor and comedian Ricky Gervais -- for the first time in 15 years; broadcasting the ceremony live from coast to coast; mixing up the order of the awards; following the telecast with an after-party show; and turning up the volume on the marketing.

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