Huffpost Media

Golden Globes Eye Ratings Rise On Ricky Gervais

Posted: Updated:

Even so, this year's efforts to lure more eyeballs to the Globes include cramming even more stars into the ballroom of the Beverly Hilton hotel; hiring a host -- the British actor and comedian Ricky Gervais -- for the first time in 15 years; broadcasting the ceremony live from coast to coast; mixing up the order of the awards; following the telecast with an after-party show; and turning up the volume on the marketing.

Read the whole story at New York Times