About a year after the launch of McKibben's 350.org, one local retailer in Minneapolis named Cinda Baxter saw an Oprah show which encouraged a moratorium on shopping to help the environment. She realized then she had to create a campaign that reframed the issue of consumerism entirely -- it's not shopping itself that's killing the planet. It's HOW people are shopping.
Is 3/50 The New 350?
Is 3/50 The New 350?
