Broad Museum: Beverly Hills In 'Bidding War' With Santa Monica

Broad Museum: Beverly Hills In 'Bidding War' With Santa Monica

While we told you recently that Santa Monica was reported to be close to wrapping up a deal to have Eli Broad's much anticipated museum open in the beach-side city, Beverly Hills is saying not fast: The Beverly Hills City Council is considering buying a building at Santa Monica and Wilshire boulevards for $15 million and leasing the space to Broad for $1 a year as part of its incentives to have him locate in the gilded town.

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