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ManCrunch SuperBowl Ad REJECTED: Gay Dating Site Ad Denied By CBS (VIDEO)

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Update: CBS has rejected an ad from gay dating site ManCrunch, telling the site that the ad "is not within the Network's Broadcast Standards for Super Bowl Sunday.", James Hibberd reports at The Live Feed

CBS released the following statement:

"After reviewing the ad - which is entirely commercial in nature - our Standards and Practices department decided not to accept this particular spot. As always, we are open to working with the client on alternative submissions."

Hibberd reports that CBS believed ManCrunch was trying to generate free publicity by submitting an ad that was likely to be rejected.

"We're 100% serious," ManCrunch spokesperson Elissa Buchter said. "We have the money to pay for it. If the ad showed a man and woman kissing it would have been accepted. You see ads for erectile dysfunction morning, noon and night. It's discriminatory that they wont show this....They should call our bluff. If the ad doesn't air on the Super Bowl, it will air on another network. It's not like it plays like Adam Lambert [kissing another man on the AMAs]."

Original Post: CBS is considering airing an ad for gay dating site ManCrunch, Fox News reports.

On the heels of the network's decision that advocacy ads are acceptable, ManCrunch says CBS has not rejected its ad — which includes two male football fans making out.

A rep for ManCrunch told Fox News that CBS said "the spot hadn't been officially approved yet" as of last week, but "all the Super Bowl spots were sold out."

"ManCrunch requested the spot get reviewed anyway just in case another advertiser drops out and a spot becomes available, as often happens, and CBS agreed," the rep said.

A CBS rep told Fox News that "the ad is still under review, the process takes a little while....We still have a lot of ads we have yet to review."

WATCH the ad: