'The Situation' Trademark Race

tmz.com:

Two different people are dying to put the "The Situation" on your butt -- in the form of underwear -- in what appears to be a race to score a trademark on the greatest nickname to ever emerge from the "Jersey Shore."

Two applications were filed with the U.S. Patent and Trademark Office in the hopes of sealing the deal on the phrase for use on clothing -- however, neither one of the applicants is Mike "The Situation" Sorrentino himself.

Read the whole story: tmz.com

Comments

[Gover]

03:40 AM on 02/04/2010

Lets all pick ambiguous nouns to be our new names!

I choose...

"The Isagoge"

[Jeffin90019]

02:48 PM on 02/03/2010

Can "stupid" be trademarked? It's a good thing he's got those abs, because no one wants to look at his simian face - no chin, bulbous nose, and the wide, sloped forehead.

[JScott]

10:29 AM on 02/03/2010

Can you tradmark a generic word like 'situation'?

[rcmfla]

09:12 PM on 02/02/2010

They take Guido/Guidette-creepy to a whole new embarrassing level. And people actually thought this level of superficiality ended in the 80's.. I guess there's a revival.

[urnumbersix]

08:31 PM on 02/02/2010

I'm against The Situation. I'm for Snooki.
Why?

Snooki's "Snooking for Love."

The Situation is a Man-ho.

[ptobe]

05:53 PM on 02/02/2010

A race to own something that's not only worthless, but sad, pathetic and stupid. Nice.

[RozyBelmar]

05:20 PM on 02/02/2010

Jeez...except for one cast member, the rest of these mooks, including this one, aren't even from the Garden State. They're mostly from Staten & Long Island. I've been away from my home state for 25 years, and New York is STILL dumping their garbage in New Jersey....boy, some things never change!

[justmeinAz]

05:03 PM on 02/02/2010

Thank you, reality tv, for divorcing the concept of "celebrity" from the concepts of talent, purpose, and accomplishment so effectively. In the past, there always had to be a reason for someone to be known nationwide that made sense. Now we have "celebrities" that no one is quite sure why we know their names.

[TimLB]

04:34 PM on 02/02/2010

He has a Karl Malden schnazzer.

[caroledekamp]

10:52 AM on 02/03/2010

Lol I can see he is going to look alot like Carl Malden as he gets older....

[phoenixbc]

04:17 PM on 02/02/2010

Another "flavor of the moment" celebrity involved in a forgettable effort.

Here's an idea: Whichever one of the Sorrentino brothers can actually spell "Situation" should be awarded the trademark.

[bartonfink]

03:21 PM on 02/02/2010

the Situation is in a real predicament. har

[JimR]

03:13 PM on 02/02/2010

OK, here's the situation, Mike—you're a d—bag.