DEMON SHEEP Ad (VIDEO): Carly Fiorina Campaign Attacks Primary Opponent With Epic, Terrifying Video

HOLY CRAP, AMERICA. Mere days after a teensy little Orleans Parish Coroner's election offered the opening salvo in the Attack Ad Wars of Campaign 2010, we have this ad from Carly Fiorina, running for the Senate in California that is a straight-up game-changing, shock-and-awe slice of pure, mountain-grown BONKERS.

In this THREE-AND-A-HALF MINUTE LONG video, the Fiorina campaign goes after former California Congressman Tom Campbell, who leads the Republican field in the primary race to unseat incumbent Senator Barbara Boxer. The Fiorina campaign's main point is that Campbell is a "Fiscal Conservative In Name Only." It's a fairly standard issue claim -- or at least it would be, if the video that presented the argument didn't play like Terry Gilliam and Ingmar Bergman collaborated on a campaign-year sequel to "The Wicker Man".

The epic ad begins with a voice-over narrator intoning, "Purity...piety..." against the backdrop of galloping sheep. Then, Monty Python animation kicks in, elevating one sheep on a giant column into the ionosphere. Then: THUNDER! LIGHTNING! Darkening skies! A new voice-over narrator -- the cheapest Morgan Freeman imitator money could buy -- starts impugning Campbell, amid jump cuts of Campbell and sheep and pigs and graphs and quotes, while Satan's opera company chants dark recitatives in the background.

"And sadly, we're just getting started..." Cheap Morgan Freeman says. And sadly, THEY ARE! JUST! GETTING STARTED! More accusations and quotes and scary question marks, until it achieves its apotheosis: DEMON-EYED SHEEP!

By the way: this whole metaphor of Campbell pretending to be a heroic cutter of budgets and limiter of government DOES NOT REALLY WORK when you refer to him as a "wolf in sheep's clothing." Surely, the brave fiscal conservatives are the more vulpine breed! Ideally, the Fiorina campaign would want to contend that Campbell is a SHEEP in WOLVES' clothing. Right? Take off his disguise and he's just another member of the herd? I guess it's hard to work in the DEMON-EYED SHEEP image, in that case.

Also, when the ad gets around to mentioning that Fiorina is the better choice, maybe its makers should have killed the Satan Opera for a more optimistic piece of music?

Fiorina campaign: you should totally call me for ideas!

And OMFG, the poor guy who had to crawl around on all fours in a field wearing a sheep's pelt to make this ad! I have the most pity for that individual. I also have pity for California State Assemblyman Chuck DeVore, the twittering loser who is also running in this primary race that no one takes seriously, and who probably has a sad that he's not earned his own attack ad like this.

That said, this advertisement is just beyond belief. I dare anyone to top this.

[WATCH]

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Comments

[vote independent]

12:01 PM on 03/18/2010

Carly Fiorina destroyed HP, and she will destroy America if you let her.

She is a heartless person, who basically screwed everyone at HP.

She ran HP like a tyrant without concern for anyone but herself.

[cafemocha]

02:02 PM on 02/08/2010

This ad might actually work on her targeted voters (REPUBLICANS)- if this were in a Bible belt state!
They can be counted on to respond to "the fear stimulus." They are more likely to believe in anti-Christ imagery, demons amongst us, and influenced by music that invokes the coming of satanical forces. They behave like sheep.

I'd be surprised if it does well for her in California. And she would loose against Boxer, as she has too much baggage from her days at HP, where she outsourced more jobs than all other previous HP CEOs combined, as well as losing about 75% of the value of HP stock. We call her the "Outsourcing Queen".

[Rachel O]

12:57 AM on 02/06/2010

We need better sheep in office!

[dukeuch]

04:36 PM on 02/05/2010

Don't know if she can come through with the promise of lowering taxes, but she sure has a good record in lowering revenues!

[MudBaby]

01:49 PM on 02/05/2010

Should Carly Fiorina be put in charge of California? I think not after what she did to HP. Read all about her her corporate ethics pratfalls here:

http://www.entrepreneur.com/tradejournals/article/187962046.html

[FlowerPower3]

01:00 PM on 02/05/2010

I like the "End of Days" music....

[ta1984]

11:26 AM on 02/05/2010

When Carly took over HP one of her first actions was to sell most of the Corporate Jets ... and buy much BIGGER ones. She is no fiscal conservative.

I believe that this is intended to get the attention of the tea party people, and bring them down on her opponent. This ad will been tested against focus groups of conservative christian republicans before being released. What amazes me most is what it says about the intended audience (or at least what she believes about those people). Watch out California, Carly is very smart, but not very competent.

[tuberider]

09:44 AM on 02/05/2010

Aren't ruthlessness and an absence of conscience desirable qualities in our American leaders? I think Carly's hot!...like a meadow muffin.

[fshrmn]

07:29 AM on 02/05/2010

The first thing I thought about while watching this ad was who approved it. And watch out for that candidate. He is the wolf. It is supposed to be a candidate who is a political outsider. The ad gives away the attitude of that candidate...business as usual.

[future primitive]

03:29 AM on 02/05/2010

Epic Fail. Anybody smell lamb chops?

[KIVPossum]

02:34 AM on 02/05/2010

She might be a joke, but the ad wasn't. We need more ads like this to call the repubs out on their hypocrisy and stupidity.

[tuberider]

09:46 AM on 02/05/2010

Well...it takes a repub to know a repub...

[KIVPossum]

09:56 AM on 02/05/2010

Nah, intelligent people can spot them at 50 yards.

[sdmcmla]

02:25 AM on 02/05/2010

Gotta say I laughed out loud. 2 or 3 times at least. Priceless!

[fshrmn]

07:32 AM on 02/05/2010

It is pretty cheesy. It tells you something about the person who approved it.

[loki]

02:22 AM on 02/05/2010

It wasnt nearly as good as I expected. Then again, she is the fired CEO of HP who is trying anything to regain some lime light and access to huge cash again. She should really be a lobbyist if she wants to make laws and earn big money.

[siasina]

02:21 AM on 02/05/2010

I liked it; it was creative, and you need something that grabs attention when you are a challenger going against an incumbent and also fighting for the primary. Looks like the Ad has worked.

[Wayne1ea]

11:22 AM on 02/05/2010

What are you, 12 years old? This ad, funny as it may be, totally insults the intelligence of the voter. Where is her plan?

She is a joke and so is her ad.

[ejackson21st]

06:47 PM on 02/07/2010

You are right that Carly has grabbed a lot of attention with this ad. It has been viewed a half a million times. There is a slight problem however. Everyone viewing it is also seeing how 9.5 out of ten people commenting on it are either pointing out Carly's past failures of nearly destroying Hewlett Packard and leaving with a huge payoff or they are commenting on the mean-spirited abysmal joke of a decision she has made in the past week by running with this "campaign ad?".

The good news: Millions of people have seen her campaign ad.
The baaaad news: Millions of people have seen her campaign ad.
The worst news: She can't put that Genie back in the bottle.

[mpmc23]

02:01 AM on 02/05/2010

Looks like her campaign is about as s4t.ty as her HP tenure. Good look with this one...