London Fashion Week has officially become London Fashion Week 2.0, Elle UK reports, with the announcement that all of the shows in the British Fashion Council tent will be streamed live online from February 19 to 24. CEO of the British Fashion Council Caroline Rush called the move "a significant step in developing our digital strategy. Enhancing designers' experience and reach through London Fashion Week is an important area of development for the future."
London is the first city to offer a front row seat to its shows online. The website will also feature videos made by members of the fashion community. From the press release:
Hussein Chalayan, a designer at the vanguard of integrating fashion and technology will present three of his most iconic films from the past decade. Boudicca, another pioneer of the fashion film genre, will be showing a film from their archive. Fashion film is developing into a popular medium for designers to reach new audiences and present their collections in new ways. Other designers presenting films for February will include Antoni & Alison, Cassette Playa, Craig Lawrence, Danielle Scutt, JW Anderson, LP.BG and Twenty8Twelve. UK Trade & Investment (UKTI) will show their film Love & Money - 50 Years of Creative Britain - to launch the Digital Schedule at Somerset House on the Friday morning.
You'll find the shows and videos at www.londonfashionweek.co.uk/digitalschedule.