Aside from watching football, the biggest part of Super Bowl Sunday is spending money on two things: greasy, game food, and electronics. According to the Retail Advertising and Marketing Assn., consumer spending is expected to reach $8.9 billion, with the average American spending $52.63. Of the estimated 168 million people who will watch the game, at least 3.6 million will take advantage of sales and buy a new television.
With so much spending going on, there's no better time to support local and organic products. Here are some food, drink, and electronics tips to that will keep your Super Bowl green and healthy.
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Instead of getting a pre-made veggie platter, pick up some fresh veggies at your local farmers market, and make your own dip. With some garbanzo beans, tahini, lemon juice, garlic, and olive oil, you can have your own homemade hummus in no time.
Super Bowl advertising has always been a showcase of overt sexism. This year the biased barrage also includes CBS's and the NFL's decision to air a seemingly subtle ad sponsored by Focus on the Family.
After accepting an anti-abortion commercial from an evangelical organization, CBS rejected a humor-driven commercial from a gay dating site in which two apparently straight men make out as they celebrate a touchdown.
The fixation on ads is so powerful that no one ponders the results. Ad agencies will never admit their commercials are ineffective. Yet Starbucks and Krispy Kreme built global brands without advertising, and GM is a flop.