The Future Of Fashion?: CAA Invests In Jeans Company

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The future of fashion in the entertainment industry just came into a little clearer focus this morning, with the announcement that Star Avenue Capital has acquired a majority interest in downtown Los Angeles-based jeans maker J Brand...

Does that mean we're going to start seeing J Brand jeans adorning the backsides of CAA's famous clientele (which includes Drew Barrymore, Cameron Diaz and David Beckham) or popping up in affiliated film and TV projects ("Sisterhood of the Traveling Premium Pants," perhaps?)?

The answer is kind of.

Read the whole story at Los Angeles Times

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