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The Future Of Publishing: Penguin CEO John Makinson On The Evolution Of Books

First Posted: 04/10/10 06:12 AM ET Updated: 05/25/11 04:25 PM ET

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The Wall Street Journal:

Publishers will flourish in this new economy so long as they keep these issues in perspective and understand that it's fruitless to stand between the reader and his choice. If a consumer wants that Jane Austen novel in downloadable audio, or in large print, or in red ink, or in a digital edition with recipes from the period, we'd better provide it.

Read the whole story: The Wall Street Journal

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Publishers will flourish in this new economy so long as they keep these issues in perspective and understand that it's fruitless to stand between the reader and his choice. If a consumer wants that Ja...
Publishers will flourish in this new economy so long as they keep these issues in perspective and understand that it's fruitless to stand between the reader and his choice. If a consumer wants that Ja...
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Annieke
Rules are not necessarily sacred, principles are.
482 Fans
10:54 AM on 02/09/2010
I don't think I will ever be a big fan of e-books (or ibooks). I just love to go to the book store, browse through the many hundreds of books, read the synopsis. It makes you read books that you otherwise would probably never read (at least in my case).

Books on a memory-stick... that is a step within the e-evolution that is, at least for now, entirely wasted on me. Although I am a big fan and user of the iPhone.
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HUFFPOST COMMUNITY MODERATOR
CherrySpring
111 Fans
08:20 AM on 02/09/2010
Can't read the entire article...
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BlackJAC
It's better to be a black king than a white knight
1109 Fans
01:22 PM on 02/08/2010
Oh please; the Marketing Department has always been about steering people towards the choice you want them to make. SUVs were designed to accomplish the same end result as the minivan but with the image that you weren't a domesticated suburbanite anymore by driving it.
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