Early Thursday evening, tourists weren't snapping photos of the Hollywood sign. The landmark structure spelled out "Sollywood."
Later Thursday, it spelled "Sallywood." We're not sure what it spells early Friday -- the sign is shrouded in fog.
When the temporary makeover is done, the sign will spell "Save the Peak." It's all part of a campaign to raise $5.5 million to help buy the land around the landmark to keep the land from being developed.
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