04/14/2010 05:12 am ET | Updated May 25, 2011

Hooray for Sollywood

Early Thursday evening, tourists weren't snapping photos of the Hollywood sign. The landmark structure spelled out "Sollywood."

Later Thursday, it spelled "Sallywood." We're not sure what it spells early Friday -- the sign is shrouded in fog.

When the temporary makeover is done, the sign will spell "Save the Peak." It's all part of a campaign to raise $5.5 million to help buy the land around the landmark to keep the land from being developed.

Read more on NBC Los Angeles