Prince Charles: Wear Wool, It's Eco-Friendly And Fabulous

04/20/2010 05:12 am ET | Updated May 25, 2011

Prince Charles has a new project. He is pushing wool as a fashionable and eco-friendly fabric for clothes. With the trend for throwaway instant fashion, cheap and synthetic fabrics have taken over the market.

So the Prince has taken on the issue (he also owns a lot of sheep) and plotted a revival called The Wool Project.

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