After putting up a billboard featuring President Barack Obama, taking it down, and then turning to Honest Abe Lincoln to promote the brand, Weatherproof has devised a new advertising strategy: send free jackets to 200 world leaders. President of Weatherproof Freddie Stollmack told WWD, "We want to keep the political fever going."
But then he dissed Hillary Clinton, explaining, "We want to have powerful beings wearing our coats, be it Sen. Scott Brown, Gov. [Arnold] Schwarzenegger or Secretary [of State Hillary] Clinton, who could use some improvement when it comes to fashion."
French President Nicolas Sarkozy already wrote Weatherproof to thank the company for the free jacket.