CTA Pink Line: Why Is The Color Pink So Problematic?

The CTA Pink Line: Why Does The Color Pink So Problematic?

In 2006, the Chicago Transit Authority added a new rail line to its color-coded system and held an essay contest for schoolchildren to determine which color it should be named after. Gold and silver were apparently popular choices -- all of the primary and secondary colors were already taken, along with brown -- but the winning essay was by a 7th-grader named Eleni Vrettos, who wrote, "Who does not like pink? It's so bright and lively ... if it's pink people will want to ride it."

Popular in the Community

Close

What's Hot