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Toyota CEO Akio Toyoda To Congress: 'I'm Deeply Sorry'

TOM RAUM and KEN THOMAS   02/24/10 09:25 PM ET   AP

Toyoda Toyota Apology
Toyota CEO Akio Toyoda To Congress: 'I'm Deeply Sorry'

WASHINGTON — Under blistering criticism, Toyota President Akio Toyoda personally and repeatedly apologized to Congress and millions of anxious American car-owners Wednesday for deadly defects in popular models produced by his Japanese company. But angry lawmakers forcefully declared it was hardly enough.

"Where is the remorse?" scolded Rep. Marcy Kaptur, D-Ohio. And Republican John Mica of Florida held aloft what he called an "absolutely appalling" Toyota report bragging of defusing a safety investigation.

Of Toyoda's apology, Kaptur said, "I do not think it reflects significant remorse for those who have died." Federal safety officials have received reports linking 34 deaths in the United States to safety defects in Toyota cars and trucks over the past decade.

"I extend my sincerest condolences to them from the bottom of my heart," responded Toyoda, grandson of the founder of the world's largest auto company. "I'm deeply sorry for any accident that Toyota drivers have experienced."

But what's most important to American drivers – and what lawmakers pressed Toyoda and a top aide to provide – was a better explanation for slow actions to deal with the defects and believable assurances the problems that led to sudden unintended accelerations will be fixed. Toyoda said those changes are being made nearly around the clock, but he repeated the company's insistence that there is no link to the cars' electronic systems.

Many drivers filing complaints with Toyota and the government say their acceleration problems had nothing to do with floor mat interference or sticky gas pedals – the culprits the company is pointing to. Outside experts have suggested electronic problems.

Toyota has recalled 8.5 million vehicles, more than 6 million of them in the United States, mostly to fix problems with floor mats trapping gas pedals or with pedals getting stuck. Toyoda said great strides were being taken by his company to put "safety first" and it was working hard to refit the millions of cars and trucks that have been recalled.

The company also said Wednesday it will offer free at-home pickup of vehicles covered by the national safety recall, pay for customers' out-of-pocket transportation costs and provide drivers free rental cars during repairs. The deal was initially announced as part of an agreement between Toyota and New York state.

Toyoda also said that new systems to allow brakes to override gas pedals were being put on new models.

"Notwithstanding that, accidents actually happen," he told the House Oversight and Government Reform Committee, the second of three congressional panels examining Toyota's troubles.

Toyoda, 53, remained calm when some Democratic and Republican lawmakers scolded the company for the recalls and safety problems.

He stood firm on many points, including saying he was "absolutely confident" the causes of runaway acceleration were mechanical, and not a design flaw in the company's electronic throttle control system. Many safety experts and lawmakers have suggested that the electronics systems should not be ruled out.

Rep. Mica said it was an embarrassing day not only for Toyota but for U.S. safety regulators, whom a number of lawmakers said should have acted more quickly and forcefully.

Mica held up a copy of a July 2009 internal Toyota document boasting of a "win" for Toyota in striking a deal with the U.S. government for a more limited recall involving floor mats. The document said the agreement saved the company $100 million.

The internal presentation was addressed to Yoshimi Inaba, chief of Toyota Motor North America, who sat next to Toyoda at the witness table.

"It is inconsistent with the guiding principles of Toyota," Inaba told Mica.

Toyoda's testimony got off to an agreeable start, as he promised to tell the truth and gave an opening statement in clear, if heavily accented, English.

"My name is on every car. You have my personal commitment that Toyota will work vigorously and unceasingly to restore the trust of our customers," he said.

Committee members praised him for voluntarily venturing onto a potential minefield. Under intensifying grilling, Toyoda chose to answer all questions in Japanese. He brought a translator with him.

Although he answered every question put to him, many of the answers repeated company talking points. He did not offer any new company concessions beyond a general promise to be more vigilant, open in communications and responsive to calls for change.

Toyoda testified for a little over three hours.

Later, Toyoda met with a more receptive audience: a group of U.S. Toyota dealers who have been in town lobbying members of Congress. "Words cannot express my gratitude," he said in English. "We need to rethink everything about our operation."

Paul Atkinson, a Houston-area Toyota dealer who spoke on behalf of other dealers, told Toyoda that "we thoroughly apologize for what happened today."

Jack Taylor, an Alexandria, Va., Toyota dealer, said he thought some of the lawmakers at the hearing "were very rude," adding he's getting 100 customers a day for the recall.

"I think they were a little rough," agreed another dealer, Troy Duhon, who employs 180 people at Toyota dealerships in New Orleans and Poway, Calif. He said new car sales at his business were down 15 percent compared with last year.

Shares of Toyota traded on the New York Stock Exchange rose steadily Wednesday as Toyoda testified, closing up 4 percent.

At the hearing, Rep. Paul Kanjorski, D-Pa., spoke of "injuries and the damages suffered by innocent Americans ... who like myself have grown up in an atmosphere that we had a great deal of faith in something that was stamped 'Made in Japan.'"

"It was of the highest reliability. You injured that thought process in the American public, and you will be called upon in our system to pay compensation for that," Kanjorski said.

And Rep. Elijah Cummings, D-Md., told the Toyota chief, "It's one thing to say you're sorry. It's another when it seems as if time after time there are pronouncements that problems are being addressed and over and over again it seems like they're not being addressed."

He asked why Americans "should pay hard-earned money on a Toyota in hard economic times."

"I sincerely regret that some people actually encountered accidents in their vehicles," said Toyoda.

In one pointed exchange, Rep. Brian Bilbray, R-Calif., asked Toyoda whether U.S. regulators should require automakers to report all defects throughout the globe. When Toyoda gave a lengthy response through his translator, promising to "minimize those troubles," Bilbray became flustered.

"In all fairness, I'd just like a yes or no," Bilbray said, pointing his finger at Toyoda. Toyoda quickly said through the translator that the company would "extend full cooperation." Bilbray shot back, "We'll take that as a yes."

Committee members did not spare federal safety regulators from their withering criticism.

Rep. Edolphus Towns, D-N.Y., the committee chairman, said the National Highway Traffic Safety Administration failed to follow through aggressively on thousands of complaints dating back a decade about sudden acceleration in Toyota vehicles.

NHTSA , which is part of the Transportation Department, "failed the taxpayers and Toyota failed their customers," Towns declared.

Towns asked Transportation Secretary Ray LaHood, who preceded Toyoda in the witness chair, a question on behalf all of Toyota owners and drivers: Are the cars safe to drive?

"We have listed every Toyota that's up for recall," LaHood said. "I want anybody who has one of those cars to take it to the dealer and make sure it gets fixed."

LaHood said the recalled vehicles posted on his department's Web site, , "are not safe." http://www.dot.gov

Rep. Darrell Issa of California, the leading Republican on the panel, waved a gas pedal before LaHood and complained that Toyota knew about problems of sticking gas pedals and improperly placed floor mats years ago and made some fixes on models sold in Japan but delayed addressing the problems on other cars, including some of its most popular models sold in the U.S., until just recently.

___

Associated Press writers Laurie Kellman, Stephen Manning, Alan Fram, Sonya Ross and Christine Simmons contributed to this report.

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WASHINGTON — Under blistering criticism, Toyota President Akio Toyoda personally and repeatedly apologized to Congress and millions of anxious American car-owners Wednesday for deadly defects in...
WASHINGTON — Under blistering criticism, Toyota President Akio Toyoda personally and repeatedly apologized to Congress and millions of anxious American car-owners Wednesday for deadly defects in...
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HUFFPOST SUPER USER
kassandrasduplex
02:13 AM on 02/26/2010
"Federal safety officials have received reports linking 34 de.aths in the United States to safety defects in Toyota cars and trucks over the past decade."

And how many of those cases are definitively proven to have been from a Toyota defect? This is a media smear people. Toyota vehicles are as safe or moreso than any others.
Read this report which gives you more context than the media smear is giving...

http://www.businessweek.com/lifestyle/content/feb2010/bw20100225_403524_page_3.htm
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12:56 AM on 02/28/2010
Good article. However , you should remember that emotional females who invoke the Lord at the time of a perceived crisis are always more credible than expert testimony .
11:54 PM on 02/25/2010
Ford leads the world by far in recalls and cover-ups.

here is what Toyoda SHOULD have said to congress:

http://thetruthburns.wordpress.com/2010/02/25/what-president-of-toyota-should-have-said/
05:47 PM on 02/26/2010
Read what the Steve Parker said about the real interview,there's a lot of holes in what Toyoda' had to say
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12:33 AM on 02/28/2010
Link? Parker has written a lot of things .
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12:40 AM on 02/28/2010
Quit picking on Ford . Only 20 million Ford vehicles have been recalled .
04:49 AM on 02/28/2010
6 million has been fixed and it didn't kill anyone
05:08 AM on 02/28/2010
I'm not sure about 20 million unless you're talking about all recalls
09:30 AM on 02/25/2010
So after the farce of his grilling yesterday, Toyoda walks to his waiting limo and goes to his 5 star hotel in D.C. and takes a hot shower, calls a service for an in-call massage. After relieving all his tensions with a call girl, he then has an elegant dinner. After his restful sleep last night, he flies back to Japan on his private jet, drinking champagne and eating a gourmet meal. In Japan he settles back into his normal routine in his huge luxurious mansion.
Life and business continues as usual.

Oh, sure, Toyota Inc. will pay a billion dollars or more in fines and lawsuit judgements, but that's considered "the cost of doing business".

Until Toyota executives responsible for the electronic flaws and the cover-up are criminally charged and convicted, there is NO True Justice.
10:38 AM on 02/25/2010
Do you really think your AIG CEO's are any different ? Where is the justice in their fraudulent operations ? Only differerence is they don't have to fly to Japan to get treated.
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HUFFPOST SUPER USER
Patriot86
Compassion is the basis of all morality.
11:06 AM on 02/25/2010
AIG should go to jail for their financial crimes...but now they did not ki ll people like Toyota did...Americans at that since they fixed the problem in Japan...where is your love of country...absent.
11:11 AM on 02/25/2010
I never mentioned AIG.
I wrote about the CEO of Toyota.
Don't you read?
You must have have had fruit loops for breakfast.
hahahaha
Go take your anger somewhere else.
09:18 AM on 02/25/2010
You can defend Toyota all you want and give them 2nd and 3rd chances but you are not stuck with a new Toyota now that you can't drive and nobody wants to buy it or drive it and how are you not able to put yourself in that ladies shoes that lost 4 family members, It is personal and they have treated this recall so nonchalantly, still are lying and don't have a fix.
02:09 AM on 02/25/2010
Will this significantly affect Toyota sales here? The allegations are no different from what we have allowed our own manufacturers to do. Not that it is right, but that’s the way it’s done in a capitalistic society. Reduce costs at all costs. Acceptable losses have been supported by Ford with the Pinto and other industries have stonewalled their problems too. Planned obsolescence has always existed too, although another arrow in the business quill, it shares common goals. So far, this episode is, with sympathy to all victims, a minor occurrence in light of Toyota’s exemplary quality record over the last 3 decades. Yet the level of embarrassment foisted on them by Congress for their first issue any of us can remember is disrespectful and it won’t be forgotten.
Japan needs us as a customer and has invested heavily here. I don’t think their sales share will significantly change in the long term since most buyers of their vehicles are very satisfied. There are accidental risks in everything we do. Let the statistics and technical investigations speak themselves. Give Toyota a chance to defend themself in a proper way instead of a witchhunt. If it is a bigger problem then let them solve it. Their success may be their downfall if they can’t find a solution, after all, congressional representatives drive Toyotas too.
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HUFFPOST SUPER USER
Patriot86
Compassion is the basis of all morality.
08:43 AM on 02/25/2010
Oh I don't know about that. They fixed problems in Japan but left Amer icans to d ie or be jailed for mur der...when unintended acceleration caused accidents...anyone who buys a Toyota is a fo ol.
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HUFFPOST SUPER USER
Patriot86
Compassion is the basis of all morality.
08:44 AM on 02/25/2010
American companies need you as a customer if we are to survive this depression buying Japanese or Chinese products when you could by domestically is destroying this country...those who buy foreign anything when they don't have to are no better the Wall Street bankers.
02:09 AM on 02/25/2010
Oh how the icons fall in a major change of trend. Toyota has grown throughout the credit boom, building a consensus among Americans that a Camry or Lexus were the highest quality automobiles for the money. Detroit is worse off for the Japanese carmakers and finally tried to join them instead of fighting them. But opportunity strikes in Pedalgate. Congress is now hearing from Mr. Toyoda who is trying to save face. Believe me his whole country is watching and thinking they are being unfairly attacked.
Our over-the-top reaction is in line with current socionomic behavior about taking sides and will lead to further global alienation for our republic. Japan is currently the largest foreign holder of US Treasuries (after China started selling bonds in December) and we will need them to buy much more of our stimulus debt. However their economy is still in deflation after twenty years of stimulus and has the highest sovereign debt to GDP of any country except Zimbabwe. Don’t count on them in a panic, especially if they feel unappreciated. A proud people still.
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HUFFPOST SUPER USER
Patriot86
Compassion is the basis of all morality.
08:45 AM on 02/25/2010
If we made things and had a decent GDP and did not have a trade imbalance we would need no loans...from these people.
01:47 AM on 02/25/2010
I watched the hearing on C-SPAN3 so I did not have to listen to someone tell me what I had just heard. I will leave it up to you to decide what you heard, but I do have a couple comments.

The hearing would have progressed more efficiently if the hearing chair had halted a question if it had already been asked twice. Most of this, I believe, results from the fact that many of our Congressmen just showed up for their Q&A, pontificated, and left. They had no idea the questions had been posed four, five, or more times before they showed.

I felt deeply sorry for Mr. Toyoda's interpreter. She was excellent. Translating on the fly with no advanced written material is extremely difficult and requires great concentration. The poor lady was obviously exhausted at the end. I hope she got a drink to help her relax when she got back to her quarters and I hope she gets a nice raise.
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HUFFPOST SUPER USER
bluejoni2525
and we've got to get ourselves back to the garden
12:15 AM on 02/25/2010
Its the ECU -------admit it already !!!
11:32 PM on 02/24/2010
U.S. is setting a dangerous precedent here. Like it or not, machines fail whether it is Japanese or USA. Even with all the problems, Toyota still remains one of the safest brands in the industry. Calling TOYOTA President and CEO and humiliating them also means that giving the whole world license to call U.S. CEOs and holding them accountable for financial crisis in different parts of the globe. At least, Mr. Inaba and Mr. Toyoda had courage to face the congressional committee and apologize. I have not seen the U.S. CEOs apologizing to the world for contributing to the financial crisis. And I am not sure financial CEOs owe anyone any explanation, since the regulators from respective countrieswere also complicit in failure and inaction.
When the problem occurs the fault not only lies with the company, but also the regulators. In stark contrast, Committee members were so cozy with Mr. Lahood, frequently addressing him as a friend and often apologetic for questioning him.
The best came from Congresswoman Eleanor Holmes Norton who owns Toyota Camry hybrid, that Mr. Inaba and Mr. Toyoda give her personal guarantee that her car will not be recalled (its not in the recall list). Can any American carmaker give that guarantee that its car will not be recalled (Chrysler just recalled some cars today)? It is not the question of quality or integrity, the machines do fail sometimes and that's just the way it is.
02:41 PM on 02/25/2010
Good points all. I think Toyota is probably guilty as sin in all of this, but at least their guy had the stones to own up to it and submit to 3 hours of questions from the children who inhabit Congress. I've always heard that a public apology and shaming actually means somethingin Japan, unlike here where everyday someone is spilling their guts and tears in an attempt to get the public's forgiveness-- I hear the latest to do it was some guy who plays golf?
The real injustice hear is this LaHood guy so far escaping without so much as a tongue lashing. We have incredibly dangerous roads in this country; 37,000+ died last year on US highways, and that was a relatively low total. I'm sure that LaHood, coming off his stunning failures to oversee Toyota, is going to make the roads safer. Yeah.
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12:24 AM on 02/28/2010
LaHood is an Illinois politician. That should explain everything
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liberalbug
do you want fries with that?
09:05 PM on 02/24/2010
What a ridiculous and embarrassing dog and pony show our congress is putting on. This guy at least has the guts to show up and get raked across the coals by a bunch of know-nothing Congress people. This is the perfect way for congress to distract us from how inept they are on the economy, health care, pretty much everything else they do. Where is all the indignity and outrage at the banks that are taking outrageous bonuses and making ridiculous profits, where is the outrage at the civilian "collateral damage" in Afghanistan? Where is the outrage at the outright profiteering of the insurance industry? I could go on. It's a lot easier to beat up on a foreign corporation than to beat up on the industries and lobbyists that feather their nests. Congress is a joke, plain and simple.
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HUFFPOST SUPER USER
Patriot86
Compassion is the basis of all morality.
11:08 AM on 02/25/2010
Yeah, embarrassing for Toyota.
08:44 PM on 02/24/2010
If this guy is really the head of Toyota they are in trouble. Not only has the truth never seen the inside of his mouth, but to be the head of a company the size of Toyota and not speak english is shocking.
09:19 PM on 02/24/2010
you obviously have never done business abroad. never knew you could see the truth, from the inside of ones mouth. fascinating!
09:35 PM on 02/24/2010
Yes I have done business abroad, apparently you haven't.
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Marvin Hadley Jr
Blinding Insight
10:13 PM on 02/24/2010
Ah, herr doktor Sobetron, u have done business with a broad, perhaps in a hotel room in Tijrana, Albania? It was scrawled in the loo.
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HUFFPOST SUPER USER
Patriot86
Compassion is the basis of all morality.
08:47 AM on 02/25/2010
Many Toyota tr olls today...those who love Toyota more then their own country...how sad for them...the guy could not even speak English...we are his largest market and he can not even speak the language?
09:55 AM on 02/25/2010
And don't forget he was EDUCATED HERE.
02:48 PM on 02/25/2010
This is obviously another Pearl Harbor. This guy is planning to kill us all off with faulty accelerators and then invade LA.
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HUFFPOST SUPER USER
onlythetruthcounts
Golden Rule: whoever got the gold, rule.
08:25 PM on 02/24/2010
Now is the time and here is the place where everyone will post stories of cars they have owned, what great or horrible cars they were, and how great the car they chose now is performing. I had an old Tercel once that went 300,000 miles and I never changed the oil. It got 75mpg and had 300hp.....
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ohiomark
Rush Geek
08:19 PM on 02/24/2010
So, all the corrupticrats who currently own GM and Chrysler are bashing their biggest competitor in front of the world under the guise of government.

Can you say "conflict of interest"?
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HUFFPOST SUPER USER
Patriot86
Compassion is the basis of all morality.
08:49 AM on 02/25/2010
Can you say Toyota make sh it cars and has for years and only brainwashed Toyota sycophants don't know this.
09:55 AM on 02/25/2010
Well said.
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RodneyMesriani
California Los Angeles lawyer civil
08:18 PM on 02/24/2010
While I'm glad to hear the apology and relieved to know that Toyota is owning up to the responsibility of their defective cars, the Toyota hearing feels a lot like a witch hunt. Why did Ford or GM never have to go through a similar hearing over their defective vehicles? Ford has recalled some 20 million vehicles -- does the fire risks because of leakage of hydraulic fluid ring any bells? All that consumers were given were vouchers -- and they can only avail of it if they buy another vehicle. All car manufacturers should be treated equally because otherwise, consumers will only be put at risk by these profit-oriented companies and largely apathetic NHTSA.
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09:14 PM on 02/24/2010
Remember the Ford Explorers with the exploding tires. It was nicknamed the Ford "Exploder". Also subject to rollovers. then there were the Fords that caught fire spontaneously after the engines were shut off. My neighbor had one that caught fire and burned down his garage
09:24 PM on 02/24/2010
the congress owes Toyota and the Japanese people an apology, for that charade of hearing they had today.
09:37 PM on 02/24/2010
Congress owes neither Toyota or Japan a cotton picking thing fanboy. The Japanese automaker owes the people that died in their deathtrap plenty, and I hope they get it.
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HUFFPOST SUPER USER
Patriot86
Compassion is the basis of all morality.
08:51 AM on 02/25/2010
Right we need to apologize to those that ki lled our citizens on purpose since they knew about the defects which they have failed to address even now...but oh they fixed it for the Japanese...you apologize, I want to indict Mr. Toyoda and his accomplices.
08:17 PM on 02/24/2010
Hmm, I don't want to be misunderstood as saying this problem with Toyota isn't serious. It absolutely IS serious, and they handled it badly to boot. That being said, this flogging has long since gotten grotesque. Toyota makes good cars, and HAS made good cars for a long time. It's impossible to estimate how many lives have been saved by driving Toyotas, and I won't try... but I think some slack needs to be extended here.

However, if it comes out that this really is an electronics error - after their long and lengthy denials both to the public, their customers, and now to Congress... Well, that would be a serious enough betrayal that I could change my mind. They better not be lying.
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Marvin Hadley Jr
Blinding Insight
10:39 PM on 02/24/2010
Proof, madame auto expert. Proportionally, it has to be that people have died at an order of mag greater rate from dodgey Dodges, Firebirds, mangey Fords, and a whole lot of Chevy's.
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HUFFPOST SUPER USER
Patriot86
Compassion is the basis of all morality.
08:53 AM on 02/25/2010
They are ly ing...now since this guy lied to Congress can he be prosecuted for perjury...this is the question.