James Franco In Gucci Ad: Which Celebrity Cologne Ads Are Hottest? (PHOTOS)

04/28/2010 05:12 am ET | Updated May 25, 2011

Ever since James Franco's 'performance art' stint on 'General Hospital,' it's hard to tell which career moves are for the sake of work and which are fodder for something bigger.

Either way, he wears a wet tee shirt well and he's not the first celebrity guy to star in a cheesy cologne ad. Which of these ads make you want to get close to the model?

PHOTOS:

men's cologne ads