Frontier Airlines Won't Be Renamed New Air, New Name Still Being Considered

Frontier Airlines Won't Be Renamed New Air, New Name Still Being Considered

On Friday, we shared a report from the Milwaukee Journal Sentinel noting customer surveys implying that Denver's Frontier Airlines could be renamed New Air -- one of the lamest monikers in the history of lame monikers.

Turns out that's not the case: Frontier spokesman Peter Kowalchuk says the New Air handle was used in customer surveys as a way of referring to an unnamed new airline, as opposed to any suggestion that it be the actual name bestowed on Frontier and its sister airline, Midwest -- a relationship established by Republic Airways Holding's acquisition of Frontier last year.

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