BUSINESS
05/01/2010 05:12 am ET | Updated May 25, 2011

Hummer Was 'A Cynical Bet On The Worst In American Character': GQ

One regrets the lost jobs and the lost opportunity, but before you get to feeling too sorry for the brand's demise, remember that when they went after civilians with the Hummer, the corporation and its dealers had invested in a machine which unashamedly appealed to the least altruistic, angriest elements of the American motoring public and their psyche. They spent billions promoting a machine that took the SUV's anti-social tendencies to previously uncharted depths. In short, Hummer was a cynical bet on the worst in the American character, and, for once, the cynics lost.

God bless America.

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