Google Economist Hal Varian: Newspapers Must Experiment, Engage

Google Economist Hal Varian: Newspapers Must Experiment, Engage

In my view, the best thing that newspapers can do now is experiment, experiment, experiment. There are huge cost savings associated with online news. Roughly 50% of the cost of producing a physical newspaper is in printing and distribution, with only about 15% of total costs being editorial. Newspapers could save a lot of money if the primary access to news was via the internet.

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