Magazines On The iPad Could Be Stunning Visual Treats (VIDEO)

Magazines, including Wired, Glamour, Vanity Fair, and the New Yorker, are prepping content for the iPad, with many predicting Apple's tablet device could be a boon for the publications' flagging circulation.

Wired released a demo of its iPad edition (see it here) and although the graphics impress, a video from Alexx Henry Photography pushes the boundaries even further.

Alexx Henry's concept for an iPad edition of Viv Mag presents an interactive, multimedia feast that seems part magazine, part movie. Although the clip seems too complex (and expensive, we imagine) to become standard fare, the clip nonetheless offers a look at what might be possible in bringing magazines to Apple's new device.

A post on Alexx Henry's blog offers some background on the video:

Together with co-directors Cory Strassburger and Ming Hsiung, we produced a motion magazine cover and feature spread for Viv Mag - an all digital magazine, which would allow us to create content that will be able to live on the iPad and other tablet devices where digital magazines can live.

Check out the iPad version of a Viv Mag article titled, 'Your Worst Sex Fears: Banished!' in the video below, then take a look at how it was created.

Want to learn more about the iPad?

The Huffington Post has a guide to '13 Things You Need To Know About The iPad,' as well as rundown of the '9 Worst Things About The iPad.' Also check out pictures and video of the iPad.

WATCH:

VIV Mag Interactive Feature Spread - iPad Demo from Alexx Henry on Vimeo.

VIV Mag Featurette: A Digital Magazine Motion Cover and Feature for the iPad from Alexx Henry on Vimeo.

Comments

[cobobs]

08:50 AM on 03/21/2010

This magazine is like a roller coaster. Sometimes one just wants to read.

[bbtfactory]

01:36 PM on 03/18/2010

Take a look at what this digital agency in NYC is working on for the advertising that will exist in these magazines http://www.youtube.com/watch?v=jSLDjT-5Kk0

[Progressive in FLA]

12:15 AM on 03/19/2010

Thank you so much!

[dogboy]

06:11 AM on 03/18/2010

What software are they using to create this? The demo is in Flash. I would like to see the demo in what they will use in the final product.

[MsJoanne]

12:32 PM on 03/18/2010

Yeah, exactly. If this was real, we'd see the blue lego meaning NEINER, NEINER YOU CAN'T SEE THIS!

Didn't one of their ads get pulled for being misleading because it used Flash when the product doesn't?

Yes, it did.

[Estevan Benson]

02:51 PM on 03/18/2010

Exactly. I mean, you could show any advanced technology and call it a "magazine" if you want. Doesn't matter. The important part is how quickly it loads, software (plugins) required and accessibility. I for one am not going to develop magazines in flash.

[Steve Ligor]

12:35 AM on 03/18/2010

Steve Ligor said "The iPad is going to change the way we read magazines and books".

[ElBruce]

11:46 PM on 03/17/2010

Oh yeah, 'because people loooove DVD menus... *rolleyes*

[seedoubleyou]

10:40 PM on 03/17/2010

iPad or not, that magazine is cool.

[shimari]

07:43 PM on 03/17/2010

But can they help us hook up with strangers?

[wonmean]

07:14 PM on 03/17/2010

Wow that looks great.

Too bad that's cream of the crop.

[SoCalNick]

07:04 PM on 03/17/2010

Is there a REAL Reason why Huffpo puts these non stories out almost everyday?

If they are ADVatorials they must DISCLOSE that they are PAID for by Apple.

I ask only because they keep acting as if APPLE is the ONLY Product of DOZENS that do the EXACT same thing. And have For YEARS.

That is all

[pammiethekid]

09:08 PM on 03/17/2010

They have at least as many negative articles as positive on the iPad.

[Bobotheclown]

10:09 PM on 03/17/2010

Well, not exactly the same thing. Apple is the leading innovator in its field and as such is the news maker when these innovative products appear. Other companies wait until Apple succeeds or fails and then they enter. Years after, their products may have the same technical sophistication but they have missed the adoption curve and have not developed the social network or creative buzz that fuels the Apple product. In this case the iPad is interesting because, like the iPod, Apple is attempting to produce a paradigm change that will effect the way we all interact with technology. In this case it is a fusing of video and print media and internet interactivity that could revolutionize magazine and newspaper publishing. To the technically minded this is indeed a news story worth covering. That said, if Huffington has received money to post this article they should declare that fact. But I think that is an unlikely situation, the iPad gets all the free coverage that it needs.

[MaxPowerXP]

11:05 AM on 03/18/2010

"Other companies wait until Apple succeeds or fails and then they enter. " Perhaps you've missed the part where similar products that do *more* than the iPad have been on the market for at least 8 years now. Same thing with the iPod. Apple people like to pretend that these products never existed until someone slaps an Apple logo on it.

The only true innovation Apple has made in the last 10 years has been successfully marketing to self-conscious hipsters and the AdBusters crowd.

[ewj1]

05:45 PM on 03/17/2010

Please some one tell how it would better than on a netbook or phone using a tag reader?

[Bobotheclown]

10:20 PM on 03/17/2010

Bigger screen with a different aspect ratio that allows more text and art to be used at the same time. Faster processor that allows more complex apps. A market position in the ebook market so that it competes with different products that the iPhone or iTouch. the iPad lacks some technical sophistication (such as flash) that limits it at the moment but those improvements will come later. Essentially the iPad is a tablet computer with the power of a MacBook and at half the price. That allows it to sell into dedicated function markets (like ebook reader) where it will outclass all the existing competition. Unlike the current ebook products, Apple is introducing the iPad with a companion website to by books (like they did with the iPod/iTunes introduction) and to buy movies. If successful, the iPad will take over this market and provide a vigorous competitor to Amazon. The real business of the future will be the delivery websites that can handle the specialized needs of sophisticated iPad class readers. Apple aims to be the first to perfect the synchronization between device and delivery system in this market. And take over the world.

[foxisms]

05:36 PM on 03/17/2010

Sell it. Sell it Sell it, HP!

[scarletxoxoxo]

05:15 PM on 03/17/2010

What I don't quite get is that there's no reason you couldn't do the same thing for a regular web browser, but in adobe flash.

[Progressive in FLA]

12:19 AM on 03/19/2010

Flash is out. It struggles on all mobile devices because it requires intensive memory to make it work. Netbooks get jammed constantly and mobile phones can't handle it either.

The future is HTML5.

[dogboy]

06:38 AM on 03/19/2010

Someone else says "The iPad is a game changer with more power and more capability".

Then it should be able to handle Flash. Methinks there are other motives here.

[hopefull2008]

05:05 PM on 03/17/2010

I'm definitely getting one and I'm going to get a bluetooth keyboard with a touchpad (no fingerprints). Then I'm going to make a hinge from duct tape ..... it's going to be as good as a netbook .. nearly.

[SoCalNick]

07:04 PM on 03/17/2010

LOLOLOL FAVED

[mlaiuppa]

11:09 PM on 03/17/2010

duct tape?

[MaxPowerXP]

05:04 PM on 03/17/2010

HP is now part of Apple's marketing arm.

[Kelly Broyer]

04:58 PM on 03/17/2010

The people that are saying this is not going to be a big deal, are the same people would said the internet was not going to change anything, That the IPhone will not sell well blah blah. You are short sighted if you can not see how this will change how we get information.

[MaxPowerXP]

05:03 PM on 03/17/2010

Products that do everything the iPad does and much more have been on the market for years. Why you imagine that an Apple logo will change anything is beyond any reasonable person.

[bongstradamus]

05:18 PM on 03/17/2010

You are such a troll.

Here's something to flip your lid:

http://blogs.zdnet.com/Apple/?p=6294&tag=nl.e589

[SoCalNick]

07:05 PM on 03/17/2010

Facts are wasted on the coolaide set.

[sixletters]

05:37 PM on 03/17/2010

I think the problem would be that it's not cost effective and also a production as impressive as the VIV example couldn't be produced for a weekly magazine. I remember Launch(very similar) in the late 90's, It had so many advertisements that you couldn't believe it. It was basically a bunch of advertisements with a couple of articles included and though it was similar to the above example the production value wasn't even close. Not cost effective.

[Progressive in FLA]

12:29 AM on 03/19/2010

Articles don't have to be THIS slick to be a game changer. This is a high end example of what COULD be done. This is the kind of example that will get retailer's frothing at the mouth. I see TREMENDOUS opportunities for magazines and advertisements alike. Forget the cost factor. What the publishers want is IMPACT. They want to strike a cord in their reader's hearts and minds. This format is so much better than anything being done on paper, it's just amazing.

Trust me, if the end result is that it causes the reader to react favorably, then price is relative.