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Barnes & Noble CEO On Amazon, Apple And Nook Price And Market War (VIDEO)


First Posted: 05/19/10 06:12 AM ET Updated: 05/25/11 04:55 PM ET

Barnes & Noble announced an unexpected change yesterday when website President William Lynch stepped up to become the new CEO of the company. He appeared on CNBC yesterday following the announcement, and spoke about B&N's outlook for the future.

Lynch seemed very hopeful about what he called "the transformation more to Barnes & Noble as a digital and technology company." On the battle for the eBook market, he commented, "There will be a shakeout in eBooks and there will be a few companies that are offering eBooks to consumers," including, of course, Barnes & Noble. Lynch seemed unworried by the competition from Apple and its new iBookstore, calling the company "a partner" as well as a competitor, because of the Barnes & Noble eReader apps for the iPhone and the forthcoming iPad.

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Filed by Jessie Kunhardt  |  Report Corrections