05/22/2010 05:12 am ET | Updated May 25, 2011

The Future Of Children's Book Publishing: Will Companion Websites And Video Games Keep The Industry Alive?

Publishers are trying to entice kids to read books by offering companion Web sites that are graphic-rich and able to plunge young readers into the story. Along with the tale on the page, kids can dip into online videos and games, win prizes, create Internet identities and get into social networking. It is a tricky gamble for publishers, one requiring a deep commitment of time and money.

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