The makers of Mooncup, a reusable silicon tampon rival, have launched a campaign to encourage women to talk about their vaginas and asking users what they lovingly call their ladyparts.
Amy Winehouse, who has teamed up with Mooncup, revealed her private nickname.
"I call it my little VaJew-Jew," she said.
You can record your own pet name for your genitals at loveyourvagina.com.
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