05/23/2010 05:12 am ET | Updated May 25, 2011

Crank The Earth: Chicago Duo Starts Crowdsourcing Site For Bike Apparel

If T-shirts, then why not bike jerseys? That's what cyclist Sherry Keating thought upon reading an article about the Chicago-based T-shirt company Threadless, which runs design contests with cash prizes to determine what shirts it prints and sells. "I just thought, crowdsourcing--how awesome is that?" she says.

Keating, an avid cyclist, had trouble finding jerseys she could stand. "They were all full of logos and very corporate. And the designs I did see were cliche, like pink and purple hearts, just things I wouldn't wear."

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