05/23/2010 05:12 am ET Updated May 25, 2011

Free Cone Day 2010: FREE Ice Cream Today At Ben And Jerry's, No Coupon Needed

Free Cone Day 2010 takes place today, March 23, 2010, at Ben and Jerry's locations across America from 12 to 8 p.m. Eastern Time.

No coupon is necessary for your free cone and you don't even need to buy anything. Simply get in line at a participating Ben and Jerry's, but be prepared for potentially long lines.

Ben and Jerry's explains "Free Cone Day 2010" on this Facebook event page:

Our co-founders Ben Cohen and Jerry Greenfield first scooped up free ice cream all day back in 1979 as a way to thank the community for supporting them in their first year.

Now it's an annual tradition at many of our scoop shops around the world. It's your chance to try any of our flavors for free!

It's a great opportunity to try Ben and Jerry's newest flavors: Maple Blondie, Milk and Cookies, and Peanut Brittle.

To find a Ben and Jerry's near you, visit its Scoop Shop Locator here.

Ben and Jerry's is also posting about Free Cone Day on its official fan page and Twitter page.