On Tuesday morning, Gossage offered the host of a Dallas country music station $100,000 to change his name to TexasMotorSpeedway.com. Terry Dorsey, a DJ on 96.3 KSCS, has exactly 24 hours to make the decision.
It's genius, in its own little way.
More:Eddie Gossage Terry Dorsey Eddie Gossage Terry Dorsey Name Change Texasmotorspeedway.com Terry Dorsey
SUBSCRIBE AND FOLLOW
Get top stories and blog posts emailed to me each day. Newsletters may offer personalized content or advertisements.Learn more