Huffpost Style

Karl Lagerfeld Takes On Diet Coke (PHOTO)

Posted: Updated:

Karl Lagerfeld's newest campaign is for Diet Coke, called Coca-Cola Light in France, WWD reports. The Kaiser redesigned the bottle, including his silhouette and a pink cap. He also shot the accompanying images starring Coco Rocha. A limited edition boxed version of Lagerfeld's bottle, with a matching bottle opener, will be sold for $64 in Paris.

2010-04-05-memocoke.jpeg

Lagerfeld has long shown his love for Diet Coke, claiming in 2001 that he lost 90 pounds drinking the beverage and eating only steamed vegetables.

Around the Web

PAPERMAG: WORD UP!: Karl Lagerfeld's Diet Coke Moment

Guanabee | Karl Lagerfeld's Diet Coke Butler

Diet Coke-Obsessed Karl Lagerfeld Appears on Limited-Edition Bottles