Karl Lagerfeld's newest campaign is for Diet Coke, called Coca-Cola Light in France, WWD reports. The Kaiser redesigned the bottle, including his silhouette and a pink cap. He also shot the accompanying images starring Coco Rocha. A limited edition boxed version of Lagerfeld's bottle, with a matching bottle opener, will be sold for $64 in Paris.
Lagerfeld has long shown his love for Diet Coke, claiming in 2001 that he lost 90 pounds drinking the beverage and eating only steamed vegetables.