06/05/2010 05:12 am ET | Updated May 25, 2011

World Cup 2010 Sponsors Forget Something Important: The Internet

World Cup sponsors including Coca-Cola, Sony and Adidas have so far failed to associate their brands online with the competition, according to research.

Fifa's main World Cup sponsorship partners, which have paid tens of millions of pounds to link themselves with the event, are mostly failing to exploit internet search, the research found.

Read more on The Guardian