MEDIA
06/07/2010 05:12 am ET | Updated May 25, 2011

Internet Draws More Ad Dollars Than Magazines For First Time Ever

The internet grew its share of global ad spending to 12.6% last year from 10.5% in 2008, surpassing magazines' slice of the pie for the first time, and will keep growing in share -- to 13.9% this year, 15.4% next year and 17.1% in 2012, according to ZenithOptimedia, which is part of Publicis Groupe. By that point global ad spending online will be in striking distance of newspapers, which got 23.1% of the world's ad spend last year but will garner 21.7% this year and just 19.4% in 2012.

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