NBC's 'Behavior Placement': NBC Pushes Eco-Friendly Messages Through Shows

06/07/2010 05:12 am ET | Updated May 25, 2011

The tactic--General Electric Co.'s NBC Universal calls it "behavior placement"--is designed to sway viewers to adopt actions they see modeled in their favorite shows. And it helps sell ads to marketers who want to associate their brands with a feel-good, socially aware show.

Read more on Wall Street Journal

Suggest a correction