(**Scroll down for photos of Ben & Jerry's brand new coffee & whiskey ice cream flavor, Bonnaroo Buzz**.)
In conjunction with the Bonnaroo Music & Arts Festival, Ben & Jerry's unveiled their newest ice cream flavor last night: "Bonnaroo Buzz."
Reminiscent of Coffee Heath Bar Crunch, Bonnaroo Buzz's flavor is billed as, "Light coffee & malt ice cream with whiskey caramel swirls & english toffee pieces."
Bonnaroo Buzz was introduced at a concert Monday night at New York's Bowery Ballroom, with LA-based Ozomatli performing for a packed floor.
The flavor will be available at the Bonnaroo festival in Manchester, Tennessee, this June 10-13, and in Ben & Jerry's Scoop Shops across the country. Per Ben & Jerry's usual procedure, it will not be available in pints for now, the production of which will be dictated by consumer demand (so eat up).
Bonnaroo will donate its portion of the proceeds of the sale of its namesake flavor to the Bonnaroo Works Fund, which supports various local, regional, and national non-profits, particularly in Tennessee. For more information about the Fund, go here.
Next up before Bonnaroo on June 10-13 will be an "outrageous Bonnaroo Buzz flavor release party" at Ben & Jerry's Scoop Shops nationwide. Until then, here's a taste: