Carmelo Anthony Utah Ad: Nike Takes Credit For Bizarre Commercial (VIDEO)

Carmelo Anthony Utah Ad: Nike Takes Credit For Bizarre Commercial (VIDEO)

Seeing a Carmelo Anthony ad during an NBA game--especially a Nuggets game--should come as no shock to NBA fans. But the 'Melo ad that aired during Tuesday night's Nuggets-Jazz playoff game was so bizarre, it prompted an accompanying press release from Nike just to confirm the ad was theirs.

The ad, a play on cult propaganda, casts 'Melo as a messianic figure with "the power to unite the world," and expressed the support of "'Melo's people of Utah," which was especially confusing given Anthony's opponent in the series.

At no point does the ad mention Nike or even offer a website for those interested in finding out what this is all about.

On Tuesday, Nike's Jordan Brand released a statement clarifying (kind of) that the ad was "Intended to provide a voice for the countless thousands of Carmelo Anthony fans in America and millions around the world who look forward to seeing Melo dominate the postseason."

In any case, it will be interesting to see where Nike envisions this campaign going.

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