Travel + Leisure is getting in on the e-commerce game.
The American Express Publishing-owned travel magazine Monday announced a partnership with luxury travel site Luxury Link to create Vacationist, an invitation-only, private sale travel website for luxury travelers. The site is in the same vein as Gilt Groupe and its travel spinoff, Jetsetter.
Vacationist will offer several luxury travel deals each week at 25-40% off; its first sales inlcude Fiji's Turtle Island, The Surrey in New York, and Chicago's James Hotel. LuxuryLink will power the site, and Travel + Leisure will offer tips and reporting on the properties selected.
"Our loyal customer relationships are critically important to us, and we have worked relentlessly to deliver new products that serve their evolving needs," Mark Stanich, American Express Publishing Chief Marketing Officer and President, Digital Media, said in the announcement. "Vacationist is no exception - as our first significant e-commerce venture, it will provide the extraordinary experience and value our customers seek, with the aesthetic and sensibility they have come to expect from Travel + Leisure. Luxury Link is absolutely the perfect partner for us, as we strive to create this best-in-class product for savvy, sophisticated, and passionate travelers. Importantly, Vacationist is also a way for us to support our hotel and resort partners in the travel industry by delivering a smart, effective, tactical solution."
"We are excited to partner with American Express Publishing and Travel + Leisure because their brand, their content, and their marketing strengths complement our strengths in working closely with hoteliers around the world to bring great value to discerning travelers. We share a passion for creating new services that meet the needs of our consumers and hotel clients, which is just what Vacationist does," Drew Marich, Luxury Link CEO, added.