To bring the public's attention to the plight of an often overlooked population, Austin, Texas nonprofit Mobile Loaves & Fishes is using a unique approach: a billboard along a major freeway. The I Am Here campaign aims to literally "raise the visibility" of the local homeless community.
KVUE reports the billboard highlights the story of Danny Silver, an out-of-work construction worker busy caring for his disabled wife, and gives Austin residents a tangible way to help the couple. By simply text messaging "Danny" to 20222, individuals can easily give a $10 donation to couple. The organization hopes to collect 1,200 $10 donations to get Danny and Maggie Silver off the streets and into new home.